#GivingTuesday | 5 Quick Tips to Raise Support with Year-End Giving
Giving Tuesday presents the opportunity to connect with your supporters and donor base for the year-end giving season. We encourage all ministries and Christian nonprofits to participate in this time for people around the world to stand together and show their generosity in a variety of ways.
We recommend preparing for this type of campaign at least one month prior to the launch day. But even if you’re getting a late start, there is still so much you can do to get the ball rolling in time for Giving Tuesday on December 1st. And, if you don’t have the resources for these small tasks, we are here to help! Read on to see what you can do to prepare for Giving Tuesday and how we can help you:
1. Create or Update Your Online Donation Page
If you don’t already have a donation page on your website, it is crucial to get one setup. According to Double the Donation, online giving has increased by 12.1% last year and is projected to continue to grow.
On your website’s donation page, make sure you update with a #GivingTuesday fund and information about what this means to your ministry. Be sure to inform users if and how your ministry has been affected by the pandemic and what you are doing to remain active and on mission.
If you don’t already have an active website or donation page, we can help you create a landing page. Click here to send us a request for website services.
2. Upload a Personal Video Message
Your content should be personal. Statistics show that 57% of online donors make a gift after watching an inspirational fundraising video. For your Giving Tuesday campaign, you should create a short, informative, and engaging video that details your participation.
Although professional videos are ideal, it can also be beneficial to make a video straight from your phone. The importance is to be personal and keep it short while informing the viewer about the cause. Our friends at Gap Ministries often share videos of their president casually sitting at his desk sharing a message of hope. While this may not work for you, you can still just as easily create an engaging video to share. In addition, it’s a great time to learn some tips and tricks for filming quality videos simply by using your cellphone. Here is a great video tutorial on just that!
If you don’t know where to start, or you want to optimize your video professionally, we are here to help! Click here to send us a request for video services.
3. Be Social on Social Media
#GivingTuesday is very much a social media campaign (ergo the hashtag). The purpose is to mobilize people to share from and to their social media profiles to increase support. While it is obvious that ministries should be sharing their participation in this movement via their social media channels, it is equally important to be social on social media. You can do this by connecting with other ministries and like minded organizations and encourage them by sharing their content, partnering on social campaigns, and simply liking and commenting on their posts. Use social media to create relevant and engaging content pointing users to your #GivingTuesday landing page for support or sharing to their friends and followers.
If you need help navigating the waters of online social platforms, start by having a conversation with us. Click here to send us a request for social media services.
4. Create Relevant Graphics
“A picture is worth a thousand words.” But did you know that a photo with text is worth a whole lot less on social media? Facebook and Instagram encourage business pages to share images that aren’t text-heavy. If your images include a lot of text, their algorithms may even prohibit you from sharing to larger audiences through boosting.
When sharing content for #GivingTuesday, we encourage you to add the #GivingTuesday logo to your images to attract users that may be familiar with the movement, as well as to introduce your audience to the cause. The logo in a variety of forms can be found on the #GivingTuesday website here.
Having trouble creating engaging graphics? Click here to send us a request for graphics services.
5. Email Marketing
Be sure to include a section about your #GivingTuesday participation in your e-newsletters. Your audience will be glad to have timely details on your ministry’s active presence in this cause. Additionally, you can create an email blast or two specifically geared to increasing outreach for this campaign– one that your readers can share and quickly refer to when the day comes!
Is your ministry using email marketing to its full potential? Avoid the spam folder and click here to send us a request for email marketing services.
More #GivingTuesday Resources
#GivingTuesday has an array of resources for nonprofits to use. We recommend reviewing the official Giving Tuesday resources page here.
Do you have any tips to share about fundraising for non-profit ministries? Let us know!
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About the Author
Karen Flores is a content creator specializing in digital communications and marketing. She began her career in video production in 2007, combining her love for performing arts, digital photography, and creative writing and subsequently discovering her passion for filmmaking. Her formal education includes a BA in Film & Television and an AAS in Digital Film Arts. She has been serving ministries at Harvest Media Ministry since 2013.