The business world has much to say about how to reach an audience through digital marketing efforts from a vast amount of research and strategic analysis for increasing sales and customer engagement. Digital marketing is described as a way of targeted communication using digital technologies, with specialized concentrations such as advertising, sales strategy, public relations, customer support, etc.
But how is that important to your ministry if your goal is not to make a financial profit, but rather to extend your reach? Exactly. Your goal is not to sell but rather to get your message across, His message—But the action plan for you to successfully engage your audience can be very similar to that of a business-minded approach. Harvest Media Ministry makes it our duty to skillfully use the most effective tools of communication, specifically electronic media, to help your ministry make Christ known! (Matthew 28:19-20)
We study research for business marketing strategies, adjust it to your specific needs and goals as a ministry, and translate that into effective outreach for ministry in the digital age. We want to help ministries and organizations flourish while platforms for media communication continue to move into new directions. While we learn from tools meant for generating sales, our approach differs from other digital marketing strategists in that our purpose is to help you develop the resources to more effectively reach the world for Christ.
Our creative strategies in digital marketing include content creation and copyrighting, editing, email marketing, social media setup and upkeep, search engine marketing and search engine optimization (SEM and SEO). We also specialize in integrated marketing— helping you tell your message consistently across a wide variety of electronic media and designing a plan that best fits your budget and ministry purpose. Best of all, the fruit of our efforts for your digital marketing plan is learned instantly with the use of Analytics, so you can immediately understand the results of your digital marketing campaigns.