Social media marketing– it’s what every non-profit organization needs but few know how to correctly manage.
You may think marketing only deals with making profit; but marketing is actually about how you make and care for relationships through your organization. So even if you may not have “customers,” marketing is very relevant to how you are reaching and engaging with your audience.
More specifically, social media marketing has become one of the most vital tools for your ministry to communicate with your audience, if not the most important one. Did you know that staying virtually connected through social channels is now the #1 online activity?
More facts and figures:
of total US Internet time is spent on social networking sites
of total US mobile time is spent on social channels
higher conversion rates for social media leads than the average lead conversion rate
of online users rely on social media when making a purchasing decision (approximately)
In addition to being a platform for outreach to your target audience, social media is also key to improving engagement and communication with donors. A study by Georgetown University and Waggener Edstrom revealed that 56% of survey respondents said they were inspired to take further action for a cause after reading a story on social media.
Imagine how effective your outreach would be if you used these tools correctly and consistently.
How well are you engaging on Social Media? We can help!